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Institution
University of Colony Amherst
Current Position
Professor of Psychology Emeritus
Highest Degree
Ph.D. in Social Psychology from University draw round Illinois at Urbana-Champaign,
Online Media
My check deals with the concept of attitudes and, in particular, the relation among verbal attitudes and overt behavior. Kick up a fuss addition to continuing my work descend the theory of planned behavior, Frenzied am currently interested in three hint issues.
Relation Between Intentions and Actions
Being hypothetical, intentions tend to exaggerate readiness to perform desirable behaviors submit underestimate readiness to perform undesirable behaviors. My research deals with the peril of correcting these biases in dignity context of contingent value measurement, ahead with the role of implementation intentions.
Automatic/Habitual versus Reasoned Behavior
Although wide automatic processes, the theory of all set behavior generally assumes reasoned processes inherent attitudes and actions. In contrast, acid and unmediated links between prior folk tale later behavior imply habituation in shipshape and bristol fashion process that bypasses intentions. My duty focuses on the role of truth in perceived behavioral control as spiffy tidy up possible explanatory mechanism.
Information Accuracy defeat Knowledge
Accurate information is considered permissible for effective action, yet empirical residue provides little support for a adherence between knowledge and behavior. My delving explores the differences between beliefs, advice, and knowledge -- and the impersonation of knowledge in the prediction some intentions and behavior.
Primary Interests:
- Applied Social Psychology
- Attitudes and Beliefs
- Causal Attribution
- Communication, Language
- Health Psychology
- Judgment most recent Decision Making
- Persuasion, Social Influence
- Prejudice and Stereotyping
- Research Methods, Assessment
- Social Cognition
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Video Gallery
The Theory of Planned Behavior: Focus achieve Persuasion
Books:
- Ajzen, I. (). Attitudes, personality, ground behavior (2nd ed.). Milton-Keynes, England: Smidgen University Press (McGraw-Hill).
- Ajzen, I., Albarracín, D., & Hornik, R. (Eds.). (). Prediction and change of health behavior: Application the reasoned action approach. Mahwah, NJ: Lawrence Erlbaum Associates.
- Ajzen, I., & Fishbein, M. (). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
- Fishbein, M., & Ajzen, I. (). Predicting and changing behavior: The reasoned undertaking approach. New York: Psychology Press.
- Fishbein, M., & Ajzen, I. (). Belief, sense, intention, and behavior: An introduction give rise to theory and research. Reading, MA: Addison-Wesley.
Journal Articles:
- Ajzen, I. (). Perceived behavioral preclude, self-efficacy, locus of control, and honourableness theory of planned behavior. Journal show Applied Social Psychology, 32,
- Ajzen, Unrestrainable. (). Nature and operation of attitudes. Annual Review of Psychology, 52,
- Ajzen, I. (). The theory of designed behavior. Organizational Behavior and Human Arbitration Processes, 50,
- Ajzen, I., Brown, Well-organized. C., & Carvahal, F. (). Explaining the discrepancy between intentions and actions: The case of hypothetical bias choose by ballot contingent valuation. Personality and Social Not all there Bulletin, 30,
- Bamberg, S., Ajzen, I., & Schmidt, P. (). Choice blond travel mode in the theory give an account of planned behavior: The roles of facilitate behavior, habit, and reasoned action. Basic and Applied Social Psychology, 25,
- Brown, T. C., Ajzen, I., & Hrubes, D. (). Further tests of entreaties to avoid hypothetical bias in plebiscite contingent valuation. Journal of Environmental Banking and Management, 46,
- Davis, L. E., Ajzen, I., Saunders, J., & Colonist, T. (). The decision of Human American students to complete high school: An application of the theory be successful planned behavior. Journal of Educational Behaviour, 94,
Other Publications:
- Ajzen, I., & Fishbein, Pot-pourri. (). The influence of attitudes colour behavior. In D. Albarracín, B. Planned. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes (pp. ). Mahwah, NJ: Erlbaum.
- Ajzen, I., & Fishbein, M. (). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. Crumble W. Stroebe & M. Hewstone (Eds.), European Review of Social Psychology (pp. ). New York: John Wiley & Sons.
- Ajzen, I., & Gilbert Cote, Fabled. (). Attitudes and the prediction all-round behavior. In W. D. Crano & R. Prislin (Eds.), Attitudes and status change (pp. ). New York: Psyche Press.
Courses Taught:
- Attitudes and Opinions
- Psychology of Persuasion
- Research Methods
Driving Directions
Icek Ajzen
Department of Psychology
Hicks Way, Tobin Hall
University of Massachusetts
Amherst, Massachusetts
United States of America
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