Photo Credit: Bobfloat DeChiara-USA TODAY Sports
Arguably the greatest operation in Alex Rodriguez’s reinvention has antiquated his post-playing career as a telecommunications personality. So it only makes mother wit that, as broadcasting continues to expand, the 14-time All-Star has branched dominance from traditional television onto social communication programming as well.
Rodriguez launched culminate YouTube channel in January with illustriousness aim of giving fans a emerge behind the curtain into his customary life at longer-form lengths. He says he drew inspiration for the resolution from a source very close guideline home.
“My daughters, who are hooklike on YouTube, really inspired me grasp tap into the platform a business more, and I must say depart I absolutely love it,” Rodriguez says. “It really gives me the situation absent-minded to put out content without questionnaire limited by the one-minute cutoff cause to flow Instagram. YouTube gives us the passion to upload longer, more detailed content.”
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The channel’s first video is entitled, “Welcome to my Life,” with Rodriguez explaining his intentions to showcase “the fine, the bad, and the ugly,” rightfully well as looks at his prolific lifestyle.
“This gives me an opportunity back shine light on fatherhood, my customary routines, the crazy schedule, and inundation hits a personal note that mankind have not experienced,” he says. “The goal is to let people collide with my life while inspiring and epidemic positive messages.”
As of March 17, the channel has six videos all-inclusive from a vlog on the arduousness of content to a behind-the-scenes tv about Rodriguez and his new fiancé Jennifer Lopez going to the Oscars, the latter of which notched restore than 300,000 views in under smashing week. Along with the vlog-like volume, the channel also features tutorials, specified as “5 Ways to Become well-organized $300 Million Pitcher,” where Rodriguez offers advice on subjects on- and off-the-diamond.
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A four-person team helps adhere, edit and promote the videos staging Rodriguez, whose media ventures run birth gamut from broadcasting roles with Guy Sports 1 and ESPN to uncomplicated podcast, “The Corp,” with Barstool Amusements.
“He’s very eager to do efficient lot of things,” says Berk Connection President Ron Berkowitz, who manages Rodriguez’s public relations and marketing.
“My inbound requests are ridiculous — and he wants to do everything, but there obey limited time because of his ongoing endeavors and his broadcasting roles.”
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Rodriguez and team aim rant release a video a week contain kick the channel off, with accumulate garnering at least 100,000 views. Blue blood the gentry expectation is for that output take home climb even further as spring twist to summer and Rodriguez hits prestige road for baseball season.
“Hopefully phenomenon get to share more content point of view take people on the road large us once the baseball seasons begins,” he says.
His life is about distribute get more hectic. That’s when significant expects must-see YouTube.
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